Web Content Development
People read websites differently than books, magazines, or other written materials. Because of this, it is important to understand how to write for a web audience when creating a website.
In addition, other factors must be taken into account such as optimizing your website content for attracting search engine traffic (bring people to your website to read your content) and marketing your products and services so that people understand the benefits of your offerings (convince people to buy or sign up for services).
Web Content Developers
Our web content developers are skilled at writing for a web audience, deciding what content is important for a website, incorporating marketing language that explains the benefits of your products or services, structuring your content into an easy-to-navigate website, and optimizing your content for target keywords which maximize the number of qualified leads obtained through your website.
Writing for a Web Audience
The most important concept to understand when writing content for the web is that readers on the web scan webpages rather than read them word for word. This makes headings and subheadings very important as well as keeping paragraphs concise and objective. For more information, take a look at Jakob Nielsen's excellent online paper on writing for the web.
Structuring your Content for Usability
In addition to making your content easy to scan, it is very important that your website is easy to navigate. The key to website usability is well organized content which mirrors your website navigation system.
Just describing your products and services is often not enough for many people to understand how your products and services will help them. Our web content developers help you market your products and services by explaining the benefits they provide to your website visitors.
Search Engine Optimization (SEO)
One of the most important aspects of website content development is incorporating target keywords and phrases that people actually use to search for to find products and services such as yours. This might sound obvious, but many companies use industry terminology or gimmicky phrases on their websites which may be accurate or fun ways of describing services, but they will not help people find their website. Learn more about our search engine optimization services.